How Destinations Are Attracting Millennial and Gen Z Travelers

Gone are the days when glossy brochures and one-size-fits-all campaigns could attract young travelers. Millennials and Gen Z, now the dominant force in the global travel market, expect authentic experiences, digital-first engagement, and values-driven tourism. They seek more than just destinations—they want storytelling, cultural immersion, and ethical tourism choices. But how can destinations effectively market…