Key Differences Between a Luxury Hotel and a Five-Star Hotel

Anyone who believes that five stars guarantee luxury… You probably also think that wearing a suit makes you a gentleman. Luxury in hospitality is not defined by the number of stars; it is defined by the experience. A five-star hotel may meet all the criteria of excellence, with perfectly polished marble floors, seamless room service,…

What Italian Travelers Want: Key Insights for Tourism Businesses

What do Italian Tourists Expect Today? Italian travelers are becoming more experience-driven, sustainability-conscious, and digitally influenced. They expect more than just a holiday—they want meaningful experiences, flexibility, and authenticity. These changes present an opportunity for tourism boards, destination management companies (DMCs), and travel agencies to adapt their offerings and marketing strategies to better meet the…