Anyone who believes that five stars guarantee luxury… You probably also think that wearing a suit makes you a gentleman. Luxury in hospitality is not defined by the number of stars; it is defined by the experience. A five-star hotel may meet all the criteria of excellence, with perfectly polished marble floors, seamless room service,…
What do Italian Tourists Expect Today? Italian travelers are becoming more experience-driven, sustainability-conscious, and digitally influenced. They expect more than just a holiday—they want meaningful experiences, flexibility, and authenticity. These changes present an opportunity for tourism boards, destination management companies (DMCs), and travel agencies to adapt their offerings and marketing strategies to better meet the…
Not long ago, the idea of luxury travel was tied to five-star hotels, private islands, and Michelin-starred dining. Today, high-value travelers are looking for something more—a journey that is exclusive, authentic, and deeply connected to a place’s culture and environment. They are willing to pay a premium for experiences that feel rare, meaningful, and responsible.…
A few decades ago, Dubai was just another stopover point for long-haul travelers en route to Europe, Asia, or the Americas. Most passengers never left the airport. Today, Dubai has turned layovers into full-fledged tourism experiences, converting millions of transit passengers into short-term visitors who explore the city’s attractions. How did Dubai achieve this transformation?…
Gone are the days when glossy brochures and one-size-fits-all campaigns could attract young travelers. Millennials and Gen Z, now the dominant force in the global travel market, expect authentic experiences, digital-first engagement, and values-driven tourism. They seek more than just destinations—they want storytelling, cultural immersion, and ethical tourism choices. But how can destinations effectively market…
An Event That Marks a New Chapter for Brazilian Tourism in Italy On April 3rd, we at Travelgateway had the pleasure of attending the “Visit Nordeste 2025” roadshow in Milan, organized by VBRATA (Visit Brazil Travel Association) in partnership with Embratur and the Consórcio Nordeste. More than a promotional event, it was a true journey…
Why Storytelling Matters in Destination Marketing Imagine standing in the heart of a bustling market, the scent of spices lingering in the air, as a local shopkeeper shares the tale of a recipe passed down through generations. That moment, rich with history and emotion, makes a destination unforgettable. This is the power of storytelling in…
